Getting the most out of your direct mail
Within your marketing mix direct mail can be used to drive home your point. As this kind of advertising lets you get your material directly in the hands of your prospective buyer. Here you can entice them with your sales pitch and wow them with very benefits your product or service have to offer. Your shiny flier in their hand can put that sparkle in their eyes and lets you hypnotise them with your fancy graphics. At the end of your offer or after reading your sales letter your customers should be begging your to come take their money.
But in the real world its a bit different as the response rate for a targeted campaign is only 5%. This mean you have to spread your net far and wide to get a massive response. One way to combat this is to have something to offer prospective clients on the back end. SO even if you get a poor response you can get recurring fees from your client. This is one of the most effective and under used marketing srategies used by people trying to promote their business. The idea is, in your business model you set it up in such away that you can bill your customers for a service that is ongoing instead of it being a one off transaction.
So which ever marketing method you are using, be it leaflet distribution, direct mailings, radio or TV adertising getting your clients to spend more on the backend is time tested and also lets you get ahead of your competition in both sales and service.
